Gustavo Gili Identity and Website redesign. Alejandra Segón
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GG® website redesign

Online Bookstore 2.0


Editorial Gustavo Gili es a family owned publishing company specialised in architecture, design, fashion, photography and art. With more than a hundred years of history, the editorial has the most complete catalogue of architecture and design of the Spanish and Latin American market.


The aim is to make a change and bet on a new experience in the brand digital presence. Attract new users, obtain more and better possibility, position the brand as a leading publisher in design books, and maintain the current customer loyalty. To optimise the site so that the experience in mobile devices is magnificent. The brand wants to be displayed as much more than a publishing house, they want to surprise the market with a totally new website. Creative ideas and designs that allow them to boost profits and increase sales.


The website is designed to fit all screens type so that anyone is able to experience the site regardless of their device or screen size. All elements are designed to be scalable for a variety of screens. The website as the best window display for their books. A new concept, horizontal screen, to modernise and provide a better user experience. A new and modern concept that maintains the brand identity, showing all the potential of a company that not only sells products but works for a creative world.


See the complete project here: