March 8, 2016
Intuitive while ultimately rational. Quantitative and analytical, yet always with soul. Design oriented, but design for the sake of users. Results are important, but so are the ways you achieve them. Gala M is a hybrid animal, part small family office, part strategy and advisory firm, part angel investment vehicle, part idea incubator. It does not have benchmarks or companies to compare to, it is our own thing. The project was divided in three different parts, being these the three different and main sizes for screens. But as the website will be responsive, these are just estimated images. Even knowing this last fact, it is important to design the three different and main steps of responsiveness, to ensure that the website will not have any bug, whatever the size of the screen is.
Having such a sober and elegant compilation of blues as the main palette, enhances the seriousness and professionality the brand is trying to transmit to its public, always maintaining a corporate and coherent stance, but avoiding being repetitive thanks to the different tones. The brand is new and modern, it is young and leaded by innovatives and entrepreneurs pushing for becaming leaders on their field, and aiming to stand out in the market. The creative spirits. The resolute. The determined. The outsiders. The defiant. The independent thinkers. The fighters and the true believers. And here is where the accent colors come into play, to give this little but so important touch of color to emphasize the hotspots and interactive areas all over the site.